I’m Will Brokaw, General Manager of Brokaw Avocados.
My mom, siblings, and I are co-owners of The Brokaw Ranch Company, which has been conscientiously and sustainably growing avocados, specialty citrus, and subtropical tree fruits in Santa Paula and Soledad, California, since the late ’60s.

Brokaw Avocados exclusively purveys Brokaw Ranch Company fruit at various Bay Area and Central Coast Certified Farmers’ Markets, directly supplying retail clients, fine dining restaurants, high-quality eateries, and specialty distributors who source from small farmers.

For our valued retail clients, Brokaw Avocados carefully selects and fast-tracks all Brokaw Ranch Company fruit to ensure maximum freshness, sweetness, richness, and storability. For restaurant and discerning distributor clients, the fruit is tailor-packed to meet your preferences, selecting avocado ripeness to your exact specifications.
Every piece of fruit is meticulously vetted and packed only AFTER you place your order—no more than a day in advance. Brokaw Avocados never sells from an already prepared, unsold inventory.

Brokaw Avocados invites you to visit one of our Certified Farmers’ Markets. If you’re a restaurant or distributor, please contact us directly with any inquiries.